I had the pleasure of talking with Rich Mabariket, founder of Webseriesnetwork.com, about 3 things content creators should do in their social media & marketing.
Rich is the 6’5” guy and all muscle. I’m the one who looks 65 and no muscle.
Smart Insights’s Free digital marketing plan template
The Army’s Five day social media strategy template
Google Doc’s Project Management Spreadsheet
I love 37 Signals’s Basecamp, but Google Doc’s Project Management Spreadsheet is free and covers all the basics of planning out a project, and running a campaign is a project. Again, this template is only useful if you FILL IT OUT and USE IT.
If you have awesome templates you use, let me know in the comments.
You may be considering Kickstarter or one of the many other crowdfunding sites for your next creative/business/socia-good endeavor. The internet has given us many cool things, and crowdfunding has to be one of the coolest of those cool things. If you’re making a Sundance-worthy movie, or starting the next Apple, or preparing to solve the education crisis in America, you only have so much time to get everything done.
- Do you have enough time to plan the campaign, maintain the campaign for a month or so, and then deliver all rewards you have promised donors promptly after a successful campaign is over?
- Do you know basic online marketing best practices?
- Is there anything else that you could spend that much time and energy on that would get you better results?
- Have you ever participated in any crowdfunding campaigns in any way, particularly as a donor?
The United States, which three years ago led the world in investments in clean energy, has now fallen behind China and Germany, which provide far more generous subsidies. The failure of a single company — and anyone who knows anything about transformative technologies knows there will be failures — is no reason to stop our efforts to catch up.
Agreed. In case you haven’t seen ‘A Dolphin’s Tale,’ Mr. Morgan Freeman has a wise saying (as he always seems to have in any movie he’s in.) He says, “You’re just hurt, you’re not broken.” If the ol’ US gave up at the first sign of failure, we wouldn’t have the lunar landing, that gymnast girl from Oklahoma with the busted ankle, Silicon Valley… nothin’. We’d suck.