Friday
May132011
How ToHow to improve your Facebook Wall post performance by up to 300%: The EDGE? Rules
If you manage a brand’s Facebook presence, you likely ask yourself “How can I improve my Wall posts?” In response to this question, Buddy Media recently conducted a study to determine a set of Wall post best practices. Based on their findings, I created 5 simple to ensure my Brand Pages follow Buddy Media’s Strategies for Effective Facebook Wall Posts:
- EIGHTY CHARACTERS. Keep your posts under 80 characters in length.
- DESCRIPTIVE URL. Use your brand’s full-length URLs when possible, use a brand-specific short URL (e.g. http://pep.si/ocLU) when the 80 character limit is an issue.
- GOOD TIMING. Publish your posts a.) outside of normal business hours and b.) on the days best suited for your brand’s industry.
- EFFECTIVE KEYWORDS. Request actions with LIKE, TAKE, SUBMIT, POST, COMMENT, and TELL US. Describe promotions with EVENT, WINNER, OFFER, NEW, and WIN.
- ? Ask questions at the end of your post using the interrogatives WHERE, WHEN, WOULD, or SHOULD.
Notice the first character of each rule spells the phrase “EDGE?”? Makes them easy to put into practice. When you’re writing a post, ask yourself “Does this Wall Post have the EDGE?”
That’s it — just follow the EDGE? rules and your Wall posts conform with proven best practices that have been shown to yield consistently higher-than-average fan engagement rates.
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