The Future of Film Marketing
Insider information tells me the future of Film Marketing will be the internet. I know, I know, I know - old news. Well, I didn't realize
1. How much of an impact internet technologies have on a film
2. How cost effective method internet marketing is, and
3. How poorly most studios are at utilizing internet marketing.
A Nogoyo studio source actually called the internet "our secret weapon" and cited it's ability to deliver half the audience Television delivers for less than half the cost of T.V. These results are function of the movies' websites alone, mind you - there is no Web 2.0-type marketing really happening with the inernet marketing for these movies.
There must be some great potential here for a studio or distributor willing to take a risk on new internet marketing techniques. I see a general guideline for this type of marketing.
1. Rich. The site must be data rich. Lot's of content.
2. Simple. That content must be easy to access. This is where the future lies for film marketing.
3. Free. The data must be free to be used as user's see fit.
I'm sure step 3 is scary to many marketers. What about brand protection? What if people make money off of our content? What if I canibalize my content?
These are all valid concerns and questions to which I don't have an answer yet. What I'm pretty sure of is the user doesn't even care about the questions. They just want the service and the content. It will be the marketers job to make this available and shape the environment where any direction it heads the film is able to benefit off of the results. This is the future of film marketing.
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Reader Comments (1)
I realized a key element for the internet marketing strategy should also be feedback. DataMining should be facilitated by any action a marketer takes and is a key component of the strategy. Need to find a nice way to fit this in with the Rich, Simple, Free stream to make a nice acronym.