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YouTube, Sundance, and filmmakers Kevin Macdonald and Ridley Scott team up

This is wonderful promotion and effective use of freely available tools to generate buzz, get fans actually invested in the success of an idea, and ultimately make some great content.

What does your Life in a Day look like? Everyone has a story. Every day has a story. And we want you to share your story with the world. Get your cameras ready.
Sundance Institute joins YouTube and filmmakers Kevin Macdonald and Ridley Scott to create the the first-ever user-generated film shot in a single day.
Film your own Life in a Day on July 24 and submit your footage by July 31 here. If your footage is selected for the completed film, you’ll get the chance to attend thepremiere at the 2011 Sundance Film Festival. Be part of cinematic history!
Visit www.youtube.com/lifeinaday for the full details.
The contest says "The most compelling and distinctive footage will be edited into an experimental documentary film." It will be interesting to see how they filter down all the footage received. Of course some filmmakers will get and promote their submissions (and in so doing, the contest itself - the way these things should work.)

Outside of the marketing aspect, I'm stoked to see some actually cool short films come out of this. In fact, it would be great to open up ALL of the submitted content to participants and see THEIR version of the final movie vs. director Macdonald's.

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